Makeup Tips For Women Over 30

• What colors are right for me i.e. how do women pick the right shades that compliment their eyes and skin tone?
• Am I too old to wear trendy shades?
• How do I apply eyeshadow, blush, foundation etc?
• What are the key tools necessary to get the best evening look?
• Solutions for common mistakes women over 30 make.
• Are there any rules that women in their 30s, 40s, 50s+ should be following?”

I have been in the industry for over 14 years, and I get these questions all the time. The main thing to remember is that makeup should be fun–it is what you make it! Do not look to others for rules…if it feels good to you and makes you feel good about yourself, that is what’s important.


What rules do you use for women over 40?
I really dislike it when people who tell women over 40 “don’t wear shimmer!!” It’s hogwash. Of course women over 40 can wear shimmer. Just don’t overdo it–make sure the product is finely milled and is very high quality. Shimmer actually makes the skin look fresh and dewy, which is exactly what skin over 40 needs!!! It’s all about choosing a product that is right for you–not about adhering to “rules”. Don’t buy the cheap stuff–it will look like glitter, and that’s not cute. A Radiance Booster is a perfect example. It gives a golden glow to the skin without looking like you have anything on.


-What Colors Are Right For Me? Am I too old to wear trendy shades?
This is my most asked question. I give the same answer every time: what colors do you like? What colors are you passionate about? This is your starting point. Never wear something because someone tells you to. You need to be comfortable in it. If it is a color you are passionate about, and that you love, it will work–I guarantee. So, put away the “rules” about eye colors and what colors work best for whom. Let’s make makeup work for you by using colors that you like, that you are comfortable in–even if it’s blue!!! The key is to not overdo it. If you like blue, use a small amount as an eyeliner, not all over the eye. Or, use it as an accenting color. Be subtle, not brash (unless that’s the look you’re going for!!!)


-How do I apply eyeshadow, blush, foundation etc?
Keep it simple: Always use a base for the eyes. It brightens the eyes and gives longer life to your products. Then, take a bone or nude color all over the eyes. Take a darker color like brown or a shimmery dark color and blend it on the bottom half of the eye. The key is to blend makeup, don’t just place it on the skin. Blending it (applying a back and forth motion) makes it last longer, and look better. Then apply eyeliner and mascara, and that is a simple, glamorous look that is as easy as 1, 2, 3!

• -Blush is simple: use a very small amount on the front of the cheek, and blend it out.
• -Foundation: always use moisturizer first…then, apply a powder foundation. It will even out the skin tone, eradicate redness, while feeling like you have nothing on. Foundation should be a tad lighter than your skin tone. Dark foundation will age you, so when in doubt, go a little lighter, and you can always change the tone or color with bronzer.

What are the key tools necessary to get the best evening look?
Honestly, women have been about our raving Radiance boosters. It is an all-in-one product for eyes, lips, and face. It adds glamour and glow without looking like you have anything on. You simply dust it over your face with a brush, and you will take ten years off your face! It’s luxurious, glamorous and simple!


Solutions for common mistakes women over 30 make?
I think women are nervous with makeup after the age of 30. They lose their sense of adventure, and decide to go safe. This is fine, but remember: makeup is supposed to be fun-to accentuate who you are!!! I think the biggest mistake is that women over 30 and 40 go into “neutral” mode. Meaning, they only buy neutral colors. Some solutions to this are to buy a shimmery steel grey. This color looks good on ANYONE! Or a shimmery Bronze. Again, you can’t go wrong with this color, and it will add some adventure to your makeup wardrobe!

To View more of our 2010  Valentine’s Day Gift Guide for Women over 45–Click Here!